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Senior Copywriter & Brand Strategist

Story

As an experienced marketer, I have created strategic brand identities in technology and education. I'm a copywriter with a penchant for project management, who creates thoughtful content for every stage of the marketing funnel for B2B brands. I like short sentences, excellent verbs, and the Oxford comma.  

Skills

The best way to get where you're going is with a clear vision aided by knowledge and experience. I'll show you how to share your organization's story.

Brand Identity

Clear, confident messaging. Every time. 

Content Strategy

Plan a marketing funnel that leaves no opportunity untested. 

Copywriting & Editing

From headlines to case studies to user manuals, I've done it all. 

Experience

Wilson Electronics
2020 - 2022

Creative Manager

Senior Copywriter

Copywriter
 

  • Created new strategic brand guides for B2B and B2C brands

  • Increased creative production by 50% within six months through the implementation of a new project management system

  • Managed in-house and freelance creatives to execute on time and under-budget on multiple campaigns 

  • Developed and executed product marketing launch campaigns

  • Collaborated across departments to write creative briefs

  • Repositioned WilsonPro as a B2B brand in the telecom industry

  • Wrote integrated marketing campaigns for education and healthcare

  • Launched a weBoost product line focused on small businesses

  • Developed seasonal ad campaigns for personal consumer tech products

  • Updated and maintained style guidelines

Love Communications
2018 - 2020

Copywriter
 

  • Concepted and executed B2B and hiring campaigns 

  • Strategized internal and external communications for biotech clients

  • Executed creative briefs for retail and tourism clients

Neumont College
2014 - 2018

Marketing Manager

Social Media Manager
 

  • Successfully planned and executed strategic name change

  • Grew enrollment at the tech-focused school by 20%

  • Built a social media team from the ground up

  • Provided creative direction and feedback to social media and marketing teams

  • Created strategic content for prospective business partnerships targeting tech companies

  • Strategized lifecycle marketing campaigns

  • Created content for print lead-generation campaigns

  • Wrote and edited all marketing collateral for prospective students and their families

Krista Smith LLC
2008 - 2023

Marketing Consultant

Freelance Copywriter
 

  • Collaborate with small businesses to create strategic marketing plans and content funnels

  • Develop messaging hierarchies for small business marketing and sales teams

  • Train small business owners on using email, social media, websites, and landing pages to generate leads 

  • Write and edit strategic content across digital channels

  • Research, pitch, write, and edit story ideas for trade and financial publications

  • Edit manuscripts and research articles

  • Write and edit restaurant reviews and recipes 

  • Write and edit short stories, poems, and creative fiction

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