Neumont University was in need of a clear name that differentiated the institution without causing confusion. Working closely with the marketing team and executive leadership, I executed the online portion of announcing a new name that better fit the identity of the computer science-focused college. The centerpiece of the announcement was a video and landing page shared at an event and through print, email, and social media. The new name, Neumont College of Computer Science, was happily accepted as we demonstrated a continued commitment to the values that make Neumont different.