Through a collaboration with Visit Ogden, Powder Mountain, Snowbasin, and the Utah Office of Tourism, Love Communications was asked to develop a digital advertising campaign for the 2019 - 2020 ski season in Ogden, Utah. After developing three initial concepts, the Visit Ogden team selected their favorite headlines. Each line was A/B tested on a two-week cycle with frequent updates to ensure high click-through rates and purchased ski passes.